Built, shipped, and iterated on across construction, consumer goods, and technology. Each product taught a different lesson about what it means to build something people actually need.
A secure preservation vault for physical handwritten journals. Built from scratch using the full PM pipeline — discovery, competitive analysis, live survey, PRD, and user flow.
A two-sided marketplace connecting remote workers with hotels and cafes. Raised R350K, reached Top 10 downloads in SA, partnered with The Maslow, DAVINCI, and The Capital Hotels.
Fresh fruit and vegetable juices sold at weekend markets. The only product in this portfolio that achieved genuine product-market fit — through observation, sampling, and data collected by hand.
An on-demand errand service built at university — before the gig economy had a name. Award-winning concept, right problem, wrong timing. The lesson in beachhead strategy.
Full functional specification of the Hellobar pricing page variant. Documents every interactive element, button state, hover effect, and mobile behavior across desktop, tablet, and mobile viewports.
Quality assurance review of the TCP Time Clock variant design. Identified 26 bugs across typography, alignment, logic, color, and design errors — presented as actionable tickets with screenshots.
UI/UX competitor analysis comparing Hellobar's pricing page against Poptin, Unbounce, and Convertful. Identifies gaps in social proof, pricing transparency, and conversion elements with five A/B test proposals.
A structured product teardown of Slack — analyzing core user jobs, onboarding flow, retention mechanics, and growth levers.